{"id":1979,"date":"2020-12-21T06:37:54","date_gmt":"2020-12-21T06:37:54","guid":{"rendered":"http:\/\/fossatech.eu\/?p=1979"},"modified":"2025-09-09T07:08:46","modified_gmt":"2025-09-09T04:08:46","slug":"will-social-media-marketing-really-help-my-business-grow","status":"publish","type":"post","link":"https:\/\/fossatech.eu\/de\/will-social-media-marketing-really-help-my-business-grow\/","title":{"rendered":"Will Social Media Marketing Really Help My Business Grow?"},"content":{"rendered":"<p>Social media marketing (SMM). Will it really help my business grow? Here\u2019s the answer: Yes, it does help \u2013 a lot! As a marketer, this is one question most small business owners ask nowadays. However, in order for SMM to be successful you need to have a clear understanding of what content marketing involves.<\/p>\r\n<p>According to\u00a0<a href=\"http:\/\/www.pewinternet.org\/2015\/04\/01\/us-smartphone-use-in-2015\/\">Pew\u00a0<\/a><a href=\"http:\/\/www.pewinternet.org\/2015\/04\/01\/us-smartphone-use-in-2015\/\">Research<\/a>, 71 percent of online American adults use Facebook, with 28 percent using LinkedIn, 28 percent Pinterest, 26 percent Instagram and 23 percent Twitter. What more can you ask for?<\/p>\r\n<h3>What\u2019s So Popular About SMM?<\/h3>\r\n<p><strong>Fact:<\/strong>\u00a0\u201c73% of small businesses use social media websites as marketing tools\u201d (Source: mediabistro). The digital world is constantly evolving, and getting even more advanced as the years go by. That\u2019s why it\u2019s important to take advantage (if you haven\u2019t already) and consider social media marketing for your small business. As a Fort Lauderdale web design agency, we believe that the\u00a0<a href=\"https:\/\/culturainteractive.com\/blog\/the-role-of-websites-for-your-business\/\">role your website plays<\/a>\u00a0on the internet goes hand-in-hand with a well-planned internet marketing strategy.<\/p>\r\n<p>Social media marketing is just a portion of your content marketing plan. It\u2019s much more than just sharing pictures online to gain \u201cLikes\u201d and followers. It\u2019s about getting your target audience to actually engage with the amazing content you share, gaining control of your image online and creating relationships with your audience. Your content is a reflection of your business, so if you share cheap, irrelevant content then your visitors will think the same about your company.<\/p>\r\n<p>The same rule applies to\u00a0your social media pages. Make sure your social network sites are professionally optimized and updated. Here are a few tips to make sure you have what you need:<\/p>\r\n<ul>\r\n<li>Company logo<\/li>\r\n<li>Link to your website (if you don\u2019t have a website\u2026you\u2019re in trouble)<\/li>\r\n<li>Company Bio (short, sweet and to the point)<\/li>\r\n<li>Properly sized cover\/profile photos (here\u2019s a\u00a0<a href=\"https:\/\/culturainteractive.com\/social-media-design\/\">downloadable reference guide<\/a>)<\/li>\r\n<li>Daily content (don\u2019t abandon your social media accounts)<\/li>\r\n<\/ul>\r\n<h3>Think Different. Be original.<\/h3>\r\n<p>What do most people do on social media? Ask questions, share content, discuss their interests and so on. Whatever the case may be, your company can be there to answer their questions, and eventually become a top influencer in your industry.<\/p>\r\n<p>Being a Fort Lauderdale web design agency, we\u2019re constantly thinking of ways to think outside the box with our content. For instance, what sets our company aside from the rest, and how can we cater to our target audience? Once you figure that out, then you can find ways to create content and structure your SMM plan based on your audience\u2019s interests.<\/p>\r\n<h3>How Will Social Media Marketing Help My Business Grow?<\/h3>\r\n<p>Now that we have an idea of what SMM involves, let\u2019s go over a few ways social media marketing can help your small business grow:<\/p>\r\n<ol>\r\n<li><em><strong>Proving Your Expertise<\/strong><\/em>. With time, your audience will begin to see your company as a thought leader in your industry, and won\u2019t hesitate to spread the word with their fellow followers. WOMMA (word of mouth marketing) is a powerful tool.<\/li>\r\n<li><em><strong>Helps Build Relationships.<\/strong><\/em>\u00a0It\u2019s not only about sharing interesting content with your followers. It\u2019s about creating a relationship with your audience by building trust and encouraging them to engage with the content you provide.<\/li>\r\n<li><em><strong>Observe Competitor Activity.<\/strong><\/em>\u00a0Keeping an eye on the competition is key when developing a SMM strategy. It not only gives you insights on the type of content you should be sharing, but also helps you determine how you can stand out from the crowd.<\/li>\r\n<li><em><strong>Cost Friendly<\/strong><\/em>. Although SMM is not entirely free, it\u2019s very cost effective. Yes, posting content throughout social media is free, but it\u2019s the time that costs. Time is money! Trying to market your business across every single social network is very time-consuming, and some may not work well with your business. Focus on the main social networks that your business can benefit from the most (Facebook, Twitter, LinkedIn, Instagram, Google+ and Youtube).<\/li>\r\n<li><em><strong>Effective with Organic Search Results.<\/strong><\/em>\u00a0Believe it or not, social media has a significant impact on your SEO. Creating shareable and engaging content across social medial alerts search engines like Google that people are actually interested in your content. As a result, Google gives you domain authority over other websites that aren\u2019t using social media for their business. Cool, right?<\/li>\r\n<\/ol>\r\n<h3>Conclusion<\/h3>\r\n<p>Most small business owners are skeptical when it comes to creating a social media marketing strategy. Running your own company and keeping track of social media can be overwhelming and tedious. That\u2019s why it\u2019s important to make sure you understand how much effort social media marketing requires. It doesn\u2019t hurt to get some guidance from the pros in order to jumpstart your SMM plan, and get your business out into the digital world.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n\r\n<pre class=\"wp-block-preformatted\">This article was curated from <a href=\"https:\/\/www.culturainteractive.com\/social-media\/will-social-media-marketing-really-help-my-business-grow\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cultura Interactive<\/a>\r\nImage by <a href=\"https:\/\/pixabay.com\/users\/photomix-company-1546875\/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1795578\">Photo Mix<\/a> from <a href=\"https:\/\/pixabay.com\/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=1795578\">Pixabay<\/a><\/pre>","protected":false},"excerpt":{"rendered":"<p>Social media marketing (SMM). Will it really help my business grow? Here\u2019s the answer: Yes, it does help \u2013 a lot! As a marketer, this is one question most small business owners ask nowadays. However, in order for SMM to be successful you need to have a clear understanding of what content marketing involves. According [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[76],"tags":[],"class_list":["post-1979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/posts\/1979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/comments?post=1979"}],"version-history":[{"count":1,"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/posts\/1979\/revisions"}],"predecessor-version":[{"id":3660,"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/posts\/1979\/revisions\/3660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/media\/1981"}],"wp:attachment":[{"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/categories?post=1979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fossatech.eu\/de\/wp-json\/wp\/v2\/tags?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}